2004 - Present

Schulich School of Business, York University

Teaching Area/s

Marketing

Courses Taught

Entertainment Marketing (MBA), Marketing Management (MBA), Consumer Behavior (PhD)

Visiting Professorships

Kellogg School of Management, Visiting Scholarship (Marketing Department), 2002/2003 Kellogg School of Management, Visiting Scholarship (Marketing Department), 2000/2001

Professional and Teaching Awards

2002 ACR Film Festival ”Best Short Feature” Award 2003 Erasmus Scholarship, Stockholm University, School of Business 2005 Social Science and Humanities Research Council (SSHRC) Project Selection 2007 Schulich Fellowship in Research Achievement 2007 Schulich Teaching Excellence Award (2nd place)

 
WORK EXPERIENCE

Markus Giesler is the founder of G-Productions. He has worked as a record producer and label owner for over ten years, having produced over 300 records. He has also worked on marketing and consumer issues with companies such as Apple, Research in Motion, Sony, Procter & Gamble, 3M, BMW, Bertelsmann, and McDonald’s.

PROFESSIONAL LEADERSHIP

Faculty Representative ACR Doctoral Consortium (2006, 2007), EACR Doctoral Consortium (2007), CCT Qualitative Data Analysis Workshop (2007)

Expertise cited in leading print and broadcasting media (selection): The New York Times, USA Today, Wired News, Toronto Star, The Globe and Mail, National Post, Macworld, ZDnet, Telepolis, P2PNet, BBC News, CBC, Financial Times, Der Spiegel, Handelsblatt, Die Welt, Die Welt am Sonntag, FAZ, Süddeutsche Zeitung, Wirtschaftswoche, Manager Magazin, Absatzwirtschaft, Musikwoche, WDR, 3sat, RTL, Business Management Review (China), La Vanguardia (Spain), Il Mucchio (Italy), Visionary Marketing (France), Der Standard (Austria), Newsbyte (Switzerland)

REPRESENTATIVE PUBLICATIONS

Giesler, Markus (forthcoming), “Conflict and Compromise: Drama in Marketplace Evolution,” Journal of Consumer Research, April 2008.

Giesler, Markus (2006), “Consumer Gift Systems,” Journal of Consumer Research, 33 (September), 283-290.

Giesler, Markus and Marius Luedicke (2007), "Brand Communities and Their Social Antagonists: Insights from the Hummer Case," in Consumer Tribes, eds. Bernhard Cova, Robert V. Kozinets and Avi Shankar, Elsevier / Butterworth-Heinemann.

Giesler, Markus and Gulnur Tumbat (forthcoming), “Reconsidering Dramaturgy in Consumer Culture Research,“ Special Session Summary, in Advances in Consumer Research, Provo, UT: Association for Consumer Research, 34.

Giesler, Markus and Marius Luedicke (forthcoming), “On Dramatography: Investigating Change in Consumption,“ in Advances in Consumer Research, Provo, UT: Association for Consumer Research, 34.

Giesler, Markus and Ashlee Humphreys (forthcoming), “Tensions between Access and Ownership in the Media Marketplace,“ in Advances in Consumer Research, Provo, UT: Association for Consumer Research, 34.

Giesler, Markus and Gulnur Tumbat (forthcoming), “The Consumption of Performance: A Critical Restaging,“ Special Session Summary, in Proceedings of the First Consumer Culture Theory Conference, Russell W. Belk and John F. Sherry (eds.).

Giesler, Markus and Marius Luedicke (forthcoming), “The Sharer with a Thousand Faces: Heroic Identity Transformation in the War on Downloading,“ in Proceedings of the First Consumer Culture Theory Conference, Russell W. Belk and John F. Sherry (eds.).

Giesler, Markus (2006), “Music as Prophecy: Listening to the Sonic Cyborgs,” in European Advances in Consumer Research, Karin M. Ekström and Helene Brembeck (eds.), vol. 7, 2006.

Giesler, Markus and Jonathan Schroeder (2006), “The Sounds of Consumption: Listening to the Musical Landscape,” Special Session Summary, in European Advances in Consumer Research, Karin M. Ekström and Helene Brembeck (eds.), vol. 7, 2006.

Giesler, Markus and Marius Luedicke (2006), “How Brands Become Cultural Resources,” in European Advances in Consumer Research, Karin M. Ekström and Helene Brembeck (eds.), vol. 7, 2006.

Giesler, Markus and Mali Pohlmann (2006), “The Symbolic Meaning of Body Parts in Images: The Case of Hands in Advertisements,” in European Advances in Consumer Research, Karin M. Ekström and Helene Brembeck (eds.), vol. 7, 2006.

Giesler, Markus (2005), “Cybernetic Gift Giving and Social Drama,” in Cybersounds: Essays on Virtual Music Culture, Michael D. Ayers (ed.), New York: Peter Lang.

Giesler, Markus and Alladi Venkatesh (2005), “Reframing the Embodied Consumer as Cyborg: A Posthumanist Epistemology of Consumption,” in Advances in Consumer Research, ed. Geeta Menon and Akshay R. Rao, Provo, UT: Association for Consumer Research, 32.

Giesler, Markus, Alladi Venkatesh (2004), “Consuming Cyborgs: Researching Posthuman Consumer Culture,“ Special Session Summary, in Advances in Consumer Research, Barbara Kahn and Mary Frances Luce (eds.), Provo, UT: Association for Consumer Research, vol. 31, 2004.

Giesler, Markus (2004), “Consuming Cyborgs: Constructing Posthuman Entertainment Consumption,“ in Advances in Consumer Research, Barbara Kahn and Mary Frances Luce (eds.), Provo, UT: Association for Consumer Research, vol. 31, 2004.

Giesler, Markus (2004), “Social Systems in Marketing,” in European Advances in Consumer Research, Darach Turley and Stephen Brown (eds.), vol. 6, 2004.

Giesler, Markus and Mali Pohlmann (2003), “The Anthropology of File Sharing: Consuming Napster as a Gift,” in Advances in Consumer Research, Punam Anand Keller and Dennis W. Rook (eds.), Provo, UT: Association for Consumer Research, vol. 30, 2003.

Giesler, Markus and Mali Pohlmann (2003), “The Social Form of Napster: Cultivating the Paradox of Consumer Emancipation,” in Advances in Consumer Research, Punam Anand Keller and Dennis W. Rook (eds.), Provo, UT: Association for Consumer Research, vol. 30, 2003.

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CURRICULUM VITAE

Name
Markus Giesler
Publications
Books