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BBA (York); MBA (York); PhD (Queen's)
Associate Professor of Marketing
Area(s):
Marketing
E-mail:
rkozinets@schulich.yorku.ca
Telephone:
(416) 736 2100, Ext. 20513
Office:
N329, SSB
RESEARCH
Areas of Expertise
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Brand Management and brand loyaly; entertainment and technology marketing; new product development and introduction; retail; consumption cultures and subcultures; consumer activism |
Current Research Projects
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High Technology Consumption; New Age Religions and Spiritual Consumption; Marketer’s Responses to Activist’s Challenges; American Girl Brand and Family Consumption; Open Source Communities; Brand Meanings and Brand Communities; Word-of-Mouse/Mouth; Gendering in Technology Discourses |
TEACHING
2005 - Present
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Schulich School of Business, York University |
Teaching Area/s
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Marketing |
Courses Taught
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Developing New Products and Services (Northwestern, UW-Madison); Entertainment Culture and Marketing (Northwestern); International Marketing (Northwestern); Introduction to Marketing (Queen’s University); Organizational Buying Behavior (York University); Consumer Behavior (York University); Brand Management (York UIniversity) |
Previous Appointments
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Associate and Assistant Professor of Marketing (with tenure), School of Business, University of Wisconsin-Madison, 2004-2005.
Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 1997-2004. |
Professional and Teaching Awards
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Journal of Consumer Research Outstanding Reviewer Award, 2003-2004
Marketing Science Institute Young Scholars Program Invitee, 2004
Association for Consumer Research Doctoral Consortium Faculty Member, 2000-2004
William R. Davidson Award, for Journal of Retailing 2002 article “Themed Flagship Brand Stores in the New Millennium: Theory, Practice, Prospects”
Sidney J. Levy Teaching Award, Kellogg School of Management, 2002.
Bethune Fellows Prize for the highest GPA in the college, York University, 1984. |
WORK EXPERIENCE
1988-1993, Marketing Consultant, Marketing Director, and Sales Tax Consultant for Kozinets and Associates, Toronto, Ontario, and The Secretan Corporation, Alton, Ontario. Consulted for over 300 companies, including IBM, Honda, Hyundai, Mazda, Interrep, Mediacom, TV Guide, Canadian Home Shopping Network, CN Hotels, Royal Insurance, American Home Products, Novartis (Sandoz), Novopharm, American Home Products, and Whitehall-Robbins.
PROFESSIONAL LEADERSHIP
American Marketing Association
Association for Consumer Research
American Anthropological Association
Product Development and Management Association
Design Management Institute
Science Fiction Writers of America
REPRESENTATIVE PUBLICATIONS
Kozinets, Robert V., Stefania Borghini, and John F. Sherry, Jr. (forthcoming), “Agents in Paradise: Experiential Co-Creation Through Emplacement, Ritualization, and Community,” in Consuming Experiences, ed. Antonella Carů and Bernard Cova, Routledge.
Kozinets, Robert V. (forthcoming), “Netnography 2.0,” in Handbook of Qualitative Research Methods in Marketing, ed. Russell W. Belk, Edward Elgar Publishing.
Russell W. Belk and Robert V. Kozinets (forthcoming), “Camcorder Society: Quality Videography in Consumer Research,” in Handbook of Qualitative Research Methods in Marketing, Russell W. Belk, editor, Edward Elgar Publishing.
Kozinets, Robert V. and Jay M. Handelman (forthcoming), “Culture Jamming,” The Blackwell Encyclopedia of Sociology, ed. George Ritzer, Malden, MA: Blackwell.
Kozinets, Robert V. (forthcoming), “Netnography,” The Sage Dictionary of Social Research, ed. Victor Jupp, London: Sage.
Kozinets, Robert V. and Russell W. Belk (forthcoming), “Videography,” The Sage Dictionary of Social Research, ed. Victor Jupp, London: Sage.
Kozinets, Robert V. and John F. Sherry, Jr. (2005), “Welcome to the Black Rock Café,” in Afterburn: Reflections on Burning Man, ed. Lee Gilmore and Mark van Proyen, Albequerque, NM: University of New Mexico Press.
Belk, Russell W. and Robert V. Kozinets, “Videography in Marketing and Consumer Research,” Qualitative Marketing Research, 8 (2), 128-141.
Kozinets, Robert V. (2005), “Communal Big Bangs and the Ever-Expanding Netnographic Universe,” Thexis, 3, 38-41.
Kozinets, Robert V. and Jay M. Handelman (2004), “Adversaries of Consumption: Consumer Movements, Activism, and Ideology,” Journal of Consumer Research, 31 (December), 691-704.
Kozinets, Robert V., John F. Sherry, Jr., Diana Storm, Adam Duhachek, Krittinee Nuttavuthisit and Benét DeBerry-Spence (2004), “Ludic Agency and Retail Spectacle,” Journal of Consumer Research, 31 (December), 658-672.
Sherry, John F., Jr., Robert V. Kozinets, Adam Duhachek, Benét DeBerry-Spence, Krittinee Nuttavuthisit and Diana Storm (2004), “Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago,” Journal of Consumer Psychology¸ 14 (1 & 2), 151-158.
Maclaran, Pauline, Margaret Hogg, Miriam Catterall, and Robert V. Kozinets (2004), “Gender, Technology and Computer-Mediated Communications in Consumption-Related Online Communities,” in Elusive Consumption: Tracking New Research Perspectives, ed. Karin M. Ekström and Helene Brembeck, Oxford: Berg, 145-171.
Kozinets, Robert V. and John F. Sherry, Jr. (2004), “Dancing on Common Ground: Exploring the Sacred at Burning Man,” in Rave Culture and Religion, ed. Graham St. John, New York and London: Routledge, 287-303.
Sherry, John F., Jr. and Robert V. Kozinets (2004), “Sacred Iconography in Secular Space: Altars, Alters and Alterity at the Burning Man Project,” in Contemporary Consumption Rituals: A Research Anthology, ed. Cele Otnes and Tina Lowry, Mahwah, NJ: Lawrence Erlbaum, 291-311.
VIDEOGRAPHIES
“There and Back Again: A Consumption Journey,” (color, DVD, 21 minutes), exhibited at the 2005 ACR Film Festival, San Antonio, Texas, October, 2005.
“I’m an American Girl,” (color, VHS, 20 minutes), with John F. Sherry, Stefania Borghini, Mary Ann McGrath, Nina Diamond, and Albert Muniz, Jr., exhibited at the 2003 ACR Film Festival, Toronto, Ontario, October, 2003.
“God’s Holy Fire,” (color, VHS, 23 minutes), with John F. Sherry, Jr., exhibited at the 2002 ACR Film Festival, Atlanta, GA, October, 2002.
“Rituals without Dogma: A Consumer Videography,” Distributed by the Journal of Consumer Research, Electronic Edition (eJCR), March 2002 (first videography distributed by Journal of Consumer Research) (color, digital MPEG format, 8 Chapters, total running time: 16 minutes). See online at http://80-www.journals.uchicago.edu.ezproxy.library.wisc.edu/JCR/journal/issues/v29n1/290102/290102.html
“The Stars My Destination: Finding Fame, Fulfillment, and Future in Trektopia,” (color, VHS format, 17 minutes), exhibited at the Association for Consumer Research conference, 2001, for a special session on utopian consumption.
“Desert Pilgrim,” (color, Quicktime MOV format, distributed on CD-ROM, 20 minutes).
RECENT CONFERENCE PRESENTATIONS
Kozinets, Robert and John Sherry (2005), “New Religions, Temple Burns, and The Reenchantment of Belief,” Association for Consumer Research North American Conference, October, San Antonio, TX.
Kozinets, Robert, John Sherry, Mary Ann McGrath, Stefania Borghini, Nina Diamond, and Albert Muniz (2004), “American Girl: The Family Brand,” Association for Consumer Research North American Conference, October, Portland, OR.
Sherry, Jr. John F., Robert V. Kozinets, Stefania Borghini, Nina Diamond, Albert Muniz, Jr., and Mary Ann McGrath (2003), “Girl of Many Lands: Seeing the World through the Blue/Green/Gray/Hazel/Light Brown/Dark Brown Eyes of Your American Girl Today” Ninth Association for Consumer Research Cross-cultural Research Conference, December, Montego Bay, Jamaica.
CURRICULUM VITAE
Name
Robert V. Kozinets
Rank
Associate Professor
Status
Tenured
Education
Doctor of Philosophy (Marketing and Organizational Behavior), Queen’s University, School of Business, Kingston, Canada, 1997.
Master of Business Administration, York University, Toronto, Canada, 1988.
Bachelor of Business Administration, York University, Toronto, Canada, 1987.
Employment History
Associate Professor of Marketing, Schulich School of Business, York University, 2005-present.
Associate and Assistant Professor of Marketing, School of Business, University of Wisconsin-Madison, 2004-2005.
Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 1997-2004.
Marketing Consultant, Marketing Director, and Sales Tax Consultant for Kozinets and Associates, Toronto, Ontario, and The Secretan Corporation, Alton, Ontario. Consulted for over 300 companies, including IBM, Honda, Hyundai, Mazda, Interrep, Mediacom, TV Guide, Canadian Home Shopping Network, CN Hotels, Royal Insurance, American Home Products, Novartis (Sandoz), Novopharm, American Home Products, and Whitehall-Robbins, 1988-1993.
Honours
Journal of Consumer Research Outstanding Reviewer Award, 2003-2004
Marketing Science Institute Young Scholars Program Invitee, 2004
Association for Consumer Research Doctoral Consortium Faculty Member, 2000-2004
William R. Davidson Award, “Honorable Mention,” for Journal of Retailing 2002 article “Themed Flagship Brand Stores in the New Millennium: Theory, Practice, Prospects” (co-authored with John F. Sherry, Jr., Benet DeBerry-Spence, Adam Duhachek, Krittinee Nuttavuthisit, and Diana Storm).
Sidney J. Levy Teaching Award, Kellogg School of Management, 2002.
Queen’s University Graduate Dean’s Doctoral Field Research Travel Grant, 1996
Social Sciences and Humanities Research Council of Canada, Doctoral Fellowship, 1994-1997.
Bethune Fellows Prize for the highest GPA in the college, York University, 1984.
Scholarly and Professional Activities
ADVISORY ROLES WITH BUSINESS AND NON-PROFIT ORGANIZATIONS
WOMMA: Word of Mouth Marketing Association (Advisory Board Member)
MotiveQuest Online Market Research (Advisory Board Member)
McGraw Hill Higher Education (Advisory Board Member)
NEXUS Consulting (Senior Advisory Board Member)
The Nature Conservancy
SHALVA (funds shelters for domestic violence victims), Chicago, IL
PROFESSIONAL AND OTHER MEMBERSHIPS
American Marketing Association
Association for Consumer Research
American Anthropological Association
Product Development and Management Association
Design Management Institute
Science Fiction Writers of America
ACADEMIC COMMUNITY CONTRIBUTIONS
Editorial Review Board, Journal of Consumer Research, 2002-present
Editorial Review Board, Journal of Marketing, 2005-present
Co-editor, Special DVD Issue of Consumption, Markets, and Culture, 8 (September), 2005.
Co-editor, Special DVD Issue of Consumption, Markets, and Culture, upcoming 2006.
Association for Consumer Research Program Committee, 2001-2002
Association for Consumer Research Program Committee, 2002-2003
Association for Consumer Research Program Committee, 2004-2005
Association for Consumer Research Program Committee, 2005-2006
Guest Associate Editor, Journal of Consumer Research, [Curasi, Price, and Arnould (2004), “How Individuals Cherished Possessions Become Families’ Inalienable Wealth,” JCR, 31 (December), 609-622].
Faculty, ACR Doctoral Symposium, 2001-2005
Co-chair, Video Ethnography Workshop, University of Utah, Salt Lake City, June 22-25, 2005, co-chaired with Russell W. Belk and Mel Halbach, organized by Gary Bamossey.
Co-chair, Video Ethnography Workshop, University of Utah, Salt Lake City, June 19-22, 2002, co-chaired with Russell W. Belk and Mel Halbach, organized by Gary Bamossey.
Co-chair and co-founder, 1st Annual Association for Consumer Research Film Festival, co-chaired with Russell W. Belk, October 17-18, 2002, Atlanta, GA.
Co-chair, 2nd Annual Association for Consumer Research Film Festival, co-chaired with Russell W. Belk, October 10-11, 2003, Toronto, ON.
Co-chair, 3rd Annual Association for Consumer Research Film Festival, co-chaired with Russell W. Belk, October 8-9, 2004, Portland, OR.
Co-chair, 4th Annual Association for Consumer Research Film Festival, co-chaired with Russell W. Belk, October 7-9, 2005, San Antonio, TX.
Co-chair, 1st Annual European Association for Consumer Research Film Festival, co-chaired with Russell W. Belk, June, 2005, Göteborg, Sweden.
Co-chair, 1st Annual Latin American Association for Consumer Research Film Festival, co-chaired with Russell W. Belk, January, 2006, Monterrey, Mexico.
Videography Mini-workshop, Association for Consumer Research, Portland, OR, October 2004 (with Russell Belk).
Ad Hoc Reviewer for:
ˇ Association for Consumer Research, including Film Festival and European ACR (85 reviews)
ˇ Journal of Consumer Research (28 reviews)
ˇ Consumption, Markets, and Culture (20 reviews)
ˇ Journal of Retailing (9 reviews)
ˇ American Marketing Association (7 reviews)
ˇ Journal of Marketing Research (6 reviews)
ˇ Society for Consumer Psychology (4 reviews)
ˇ Marketing Science Institute (3 reviews)
ˇ Journal of Advertising (3 reviews)
ˇ Marketing Science Institute (3 reviews)
ˇ Journal of Marketing (3 reviews)
ˇ Journal of Contemporary Ethnography (2 reviews)
ˇ Journal of Consumer Culture (4 reviews)
ˇ Journal of Business and Industrial Marketing (1 review)
ˇ Marketing Theory (1 review)
ˇ European Marketing Academy (1 review)
Assessor for the Social Sciences and Humanities Research Council of Canada (grant-governing Federal Canadian institution), 2002, 2005 (2 grants reviewed)
Undergraduate Studies Curriculum Committee, University of Wisconsin-Madison School of Business, 2004-present
Ph.D. Admissions Committee, University of Wisconsin-Madison School of Business Marketing Department, 2005
Research Committee, York University-Schulich School of Business, 2005-
Scholarly Presentations at: The Wharton School of the University of Pennsylvania, University of Chicago GSB, University of Wisconsin-Madison, Kellogg’s Marketing Camp, Kellogg Marketing Conference (Moderator 1998-2003), Kellogg Digital Frontiers Conference, Kellogg Alumni eBusiness Committee, IEG 20th Annual Conference, Northwestern Communication Studies Department, Queen’s University School of Business, York University Schulich School of Business, CCSI Conference on Technology and Entertainment.
Publications
Books
Chapters in Books
1. Kozinets, Robert V., Stefania Borghini, and John F. Sherry, Jr. (forthcoming), “Agents in Paradise: Experiential Co-Creation Through Emplacement, Ritualization, and Community,” in Consuming Experiences, ed. Antonella Carů and Bernard Cova, Routledge.
2. Kozinets, Robert V. (forthcoming), “Netnography 2.0,” in Handbook of Qualitative Research Methods in Marketing, ed. Russell W. Belk, Edward Elgar Publishing.
3. Russell W. Belk and Robert V. Kozinets (forthcoming), “Camcorder Society: Quality Videography in Consumer Research,” in Handbook of Qualitative Research Methods in Marketing, Russell W. Belk, editor, Edward Elgar Publishing.
4. Kozinets, Robert V. and Jay M. Handelman (forthcoming), “Culture Jamming,” The Blackwell Encyclopedia of Sociology, ed. George Ritzer, Malden, MA: Blackwell.
5. Kozinets, Robert V. (forthcoming), “Netnography,” The Sage Dictionary of Social Research, ed. Victor Jupp, London: Sage.
6. Kozinets, Robert V. and Russell W. Belk (forthcoming), “Videography,” The Sage Dictionary of Social Research, ed. Victor Jupp, London: Sage.
7. Kozinets, Robert V. and John F. Sherry, Jr. (forthcoming), “Welcome to the Black Rock Café,” in Afterburn: Reflections on Burning Man, ed. Lee Gilmore and Mark van Proyen, Albequerque, NM: University of New Mexico Press.
8. Maclaran, Pauline, Margaret Hogg, Miriam Catterall, and Robert V. Kozinets (2004), “Gender, Technology and Computer-Mediated Communications in Consumption-Related Online Communities,” in Elusive Consumption: Tracking New Research Perspectives, ed. Karin M. Ekström and Helene Brembeck, Oxford: Berg, 145-171.
9. Kozinets, Robert V. and John F. Sherry, Jr. (2004), “Dancing on Common Ground: Exploring the Sacred at Burning Man,” in Rave Culture and Religion, ed. Graham St. John, New York and London: Routledge, 287-303.
10. Sherry, John F., Jr. and Robert V. Kozinets (2004), “Sacred Iconography in Secular Space: Altars, Alters and Alterity at the Burning Man Project,” in Contemporary Consumption Rituals: A Research Anthology, ed. Cele Otnes and Tina Lowry, Mahwah, NJ: Lawrence Erlbaum, 291-311.
11. Kozinets, Robert V. (2003), “The Moment of Infinite Fire,” in Time, Space, and the Market: Retroscapes Rising, ed. Stephen Brown and John F. Sherry. Jr., New York: M. E. Sharpe, 199-216.
12. Sherry, John F., Jr. and Robert V. Kozinets (2001), “Qualitative Inquiry in Marketing and Consumer Research,” Kellogg on Marketing, ed. Dawn Iacobucci, New York: Wiley Books, 165-194.
13. Kozinets, Robert V. (1999), “How Online Communities are Growing in Power,” in ed. Tom Dickson, Mastering Marketing: Complete MBA Companion in Marketing, London: Pearson Education, 291-297.
Refereed Full Journal Papers
(* peer-reviewed)
1. *Belk, Russell W. and Robert V. Kozinets, “Videography in Marketing and Consumer Research,” Qualitative Marketing Research, 8 (2), 128-141.
2. Kozinets, Robert V. (2005), “Communal Big Bangs and the Ever-Expanding Netnographic Universe,” Thexis, 3, 38-41.
3. *Kozinets, Robert V. and Jay M. Handelman (2004), “Adversaries of Consumption: Consumer Movements, Activism, and Ideology,” Journal of Consumer Research, 31 (December), 691-704.
4. *Kozinets, Robert V., John F. Sherry, Jr., Diana Storm, Adam Duhachek, Krittinee Nuttavuthisit and Benét DeBerry-Spence (2004), “Ludic Agency and Retail Spectacle,” Journal of Consumer Research, 31 (December), 658-672.
5. *Sherry, John F., Jr., Robert V. Kozinets, Adam Duhachek, Benét DeBerry-Spence, Krittinee Nuttavuthisit and Diana Storm (2004), “Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago,” Journal of Consumer Psychology¸ 14 (1 & 2), 151-158.
6. *Brown, Stephen, Robert V. Kozinets, and John F. Sherry, Jr. (2003) “Sell Me the Old, Old Story: Retromarketing Management and the Art of Brand Revival,” Journal of Customer Behavior, 2 (1), 85-98.
7. *Brown, Stephen, Robert V. Kozinets, and John F. Sherry, Jr. (2003) “Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning,” Journal of Marketing, 67 (July) 19-33.
8. *Kozinets, Robert V. (2002), “Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man,” Journal of Consumer Research, 29 (June), 20-38.
9. *Robert V. Kozinets, Sherry, John F., Jr., Diana Storm, Adam Duhachek, Krittinee Nuttavuthisit and Benét DeBerry-Spence (2002), “Themed Flagship Brand Stores in the New Millennium: Theory, Practice, Prospects,” Journal of Retailing, 78 (Spring), 17-29 (William R. Davidson Award, Honorable Mention).
10. *Kozinets, Robert V. (2002), “Desert Pilgrim,” Consumption, Markets and Culture, 5 (September), 171-186.
11. *Kozinets, Robert V. (2002), “The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities,” Journal of Marketing Research, 39 (February), 61-72.
12. *Sherry, John F., Jr., Robert V. Kozinets, Diana Storm, Adam Duhachek, Krittinee Nuttavuthisit and Benét DeBerry-Spence (2001), “Being In The Zone: Staging Retail Theater at ESPN Zone Chicago,” Journal of Contemporary Ethnography, 30 (August), 465-510.
13. *Kozinets, Robert V. (2001), “Utopian Enterprise: Articulating the Meanings of Star Trek’s Culture of Consumption,” Journal of Consumer Research, 28 (June), 67-88.
14. *Arnold, Stephen J., Robert V. Kozinets and Jay M. Handelman (2001), “Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers,” Journal of Retailing, 77 (2), 243-271.
15. Kozinets, Robert V. (1999), “E-Tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption,” European Management Journal, 17 (3), 252-264.
Refereed Conference Proceedings
1. Sherry, Jr. John F., Robert V. Kozinets, Stefania Borghini, Nina Diamond, Albert Muniz, Jr., and Mary Ann McGrath (forthcoming), “Girl of Many Lands: Seeing the World through the Blue/Green/Gray/Hazel/Light Brown/Dark Brown Eyes of Your American Girl Today” in Proceedings of the Ninth Cross-cultural Research Conference, ed. Scott M. Smith.
2. Kozinets, Robert V. (2002), “Utopian Consumption: Special Session Summary,” in Advances in Consumer Research, Volume 29, ed. Susan Broniarcyk and Kent Nakamoto, Provo, UT: Association for Consumer Research.
3. Kozinets, Robert V. (1998), “On Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture,” in Advances in Consumer Research, Volume 25, ed., Joseph Alba and Wesley Hutchinson, Provo, UT: Association for Consumer Research, 366-371.
4. Kozinets, Robert V. and Jay M. Handelman (1998) “Ensouling Consumption: A Netnographic Exploration of The Meaning of Boycotting Behavior,” in Advances in Consumer Research, Volume 25, ed., Joseph Alba and Wesley Hutchinson, Provo, UT: Association for Consumer Research, 475-480.
5. Kozinets, Robert V. (1997) “‘I Want To Believe’: A Netnography of The X-Philes’ Subculture of Consumption,” Advances in Consumer Research, Volume 24, ed., Merrie Brucks and Deborah J. MacInnis, Provo, UT: Association for Consumer Research, 470-475.
6. Berger, Ida M., M. Peggy Cunningham and Robert V. Kozinets (1996), “The Processing of Cause-Related Marketing Claims: Cues, Biases or Motivators?” AMA Educators' Proceedings, Volume 7, 71-2.
7. Kozinets, Robert V. and M. P. Cunningham (1995), “Chaotic Change, Complexity, and the Emergence of International Strategic Alliances,” Proceedings of the 1995 AMA Winter Educators' Conference: Marketing Theory and Applications, Volume 6, ed., David W. Stewart and Faufel J. Vilcassim, 431-426.
Other Conference Proceedings
1.
Kozinets, Robert and John Sherry (2005), “New Religions, Temple Burns, and The Re-enchantment of Belief,” Association for Consumer Research North American Conference, October, San Antonio, TX.
2. Kozinets, Robert, John Sherry, Mary Ann McGrath, Stefania Borghini, Nina Diamond, and Albert Muniz (2004), “American Girl: The Family Brand,” Association for Consumer Research North American Conference, October, Portland, OR.
3. Sherry, Jr. John F., Robert V. Kozinets, Stefania Borghini, Nina Diamond, Albert Muniz, Jr., and Mary Ann McGrath (2003), “Girl of Many Lands: Seeing the World through the Blue/Green/Gray/Hazel/Light Brown/Dark Brown Eyes of Your American Girl Today” Ninth Association for Consumer Research Cross-cultural Research Conference, December, Montego Bay, Jamaica.
4. Handelman, Jay M. and Robert V. Kozinets (2003), “Is Corporate Reputation Enough? Moral Legitimacy as an Alternative Measure for Corporate Social Responsibility,” Integrating Social Initiatives and Marketing Strategy, September, Boston, MA.
5. Kozinets, Robert V. and Pauline Maclaran (2002), “Boys Talk Facts, Girls Talk Feelings? Questioning Gendered Consumption Discourse in Online Communities of Consumption,” Association for Consumer Research Conference, October, Atlanta, GA.
6. Kozinets, Robert V. (2001), “The Stars My Destination: Finding Fame, Fulfillment, and Future in Trektopia,” Association for Consumer Research Conference, October, Austin, TX.
7. Kozinets, Robert V. (2000), “Rituals Without Dogma: A Consumer Videography,” to the Social Psychology Brown Bag, November, Northwestern University, Evanston, IL.
8. Kozinets, Robert V. (2000), “Desert Pilgrim,” Multimedia Ethnography, American Anthropological Association 99th Meeting/Conference, November, San Francisco, CA.
9. “Kozinets, Robert V. (2000), “Rituals Without Dogma: A Consumer Videography for ACR,” Multimedia Ethnography, Association for Consumer Research Conference, October, Salt Lake City, UT. Conference was on Visual Consumer Research [this was the first session ever held on videography in consumer research].
10. “Kozinets, Robert V. (2000), “Rituals of Giving, Sacrifice and Display: Transformational Consumption at Burning Man,” Association for Consumer Research Conference, October, Salt Lake City, UT.
11. Kozinets, Robert V. (2000), “Technoculture and the Future of Audio Entertainment,” presented to the National Association of Broadcasters Annual Meeting, Radio 20:20 Session, September 20, San Francisco, California.
12. Kozinets, Robert V. (2000), “Legitimate Amusement: Institutional Understandings of the Entertainment Industry,” American Marketing Association Summer Educator’s Conference, August, Chicago, IL.
13. Kozinets, Robert V. (1999), “Desert Pilgrim,” Multimedia Ethnography, Heretical Consumer Research (HCR) 1999 Conference, September, Columbus, OH.
14. Kozinets, Robert V. (1999), “Desert Pilgrim,” Multimedia Ethnography, Association for Consumer Research Conference, October, Columbus, OH.
15. Kozinets, Robert V. (1997), “On Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture,” Association for Consumer Research Conference, October, Denver, CO.
16. Kozinets, Robert V. and Jay M. Handelman (1997), “Ensouling Consumption: A Netnographic Exploration of Boycotting Behavior,” Association for Consumer Research Conference, October, Denver, CO.
17. Arnold, Stephen J., Robert V. Kozinets and Jay Handelman, (1997), “The Semiotics of Wal-Mart Flyer Advertising,” International Conference on Retailing, Scottsdale, AZ, August.
18. Kozinets, Robert V. (1996), “‘I Want To Believe’: A Netnography of The X-Philes’ Subculture of Consumption,” Association for Consumer Research Conference, October, Tuscon, AZ.
19. Berger, Ida E., M. Peggy Cunninghman, and Robert V. Kozinets (1995), “The Processing of Cause-Related Appeals: Cues, Processing Motivators, Arguments or Biases?” Association for Consumer Research Conference, October, Minneapolis, MN. |
RESEARCH