1992 - Present

Schulich School of Business, York University.

Teaching Area/s

Marketing

Courses Taught

International Marketing; Marketing Communications; Marketing Management; Not-for-Profit Marketing; Consumer and Organisational Behaviour; International Business: Japan Country Course; International Strategy; Strategy Studies Chair.

Visiting Professorships

Rutgers Graduate School of Business, New Jersey, USA 1997/1998

Professional and Teaching Awards

2007 Seymour Schulich Awards for Teaching Excellence: BBA nominated 2002 Seymour Schulich Awards for Teaching Excellence: MBA: nominated; 2001 Seymour Schulich Awards for Teaching Excellence: MBA: nominated; 1999 Seymour Schulich Awards for Teaching Excellence: MBA 2nd Place; 1995 Distinguished Service Contribution Award; 1994 Outstanding Educator Award: BBA

International Involvement

2006 - International Marketing course at Moscow State University, Russia 2005 - International Marketing course at Southwest Normal University, China 2000, 1999 - courses in International Marketing for the Executive MBA at IDEA in Buenos Aires, Argentina; 2002, 2000, 1999, 1998 - courses in International Marketing for the Executive MBA at Chiangmai University, Thailand. 2002, 2001 - courses in International Strategy and Entrepreneurship for th Executive MBA at Yonok College, Lampang, Thailand; 2002 - courses in International Marketing in the Executive MBA for NIDA in Bangkok, Thailand.

Executive Education

2001 - present Executive Director, Schulich Executive Education Centre (SEEC) Teach programs in Branding and Brand Management, International Marketing, Marketing Communications, Marketing Management, Marketing Strategy New Product Development.

 
WORK EXPERIENCE

• 1991 - 2001 Marketing/ Training Consultant to companies such as Bell, Goddards ( West Indies); Manulife Financial; ACNielsen; Nortel (US ) Pfizer Warner-Lambert, Unilever and others
• 1989 - 1991 Executive Vice-President and Board Director, of the global J. Walter Thompson Co. advertising agency, and President/CEO J.Walter Thompson Japan KK
• 1982 - 1989 President, Enterprise Advertising Associates Ltd., Toronto
• 1975 - 1982 Vice President/Client Services Director, J. Walter Thompson, Toronto
• 1968 - 1975 marketing and advertising roles with UOP Inc., Chicago, USA; Esso Petroleum, Oslo, Norway; and J. Walter Thompson London, England.
  

• Inducted into the Marketing Hall of Legends in the 'Mentor' category in January 2005
• Member of AMA, ACR, ASAC.
• Honorary Trustee Executive Committee, Royal Ontario Museum 2002- date; Trustee 1996 - 2002;
• Member Marketing Committee, United Way of Greater Toronto; 1992 - date;
• Board Member, ABC Literacy Foundation 2001 - date, Vice-Chair 2002 - 2003, Chair 2003 - date;
• Chair 'Marketing Magazine' Board of Editorial Advisors 2003- date
• co-chair Communications Committee, Toronto Financial Services Alliance 2004-date
• Committee Member, Research Committee, Ontario Tourism Marketing Partnership 2001- date
• Committee Member, Advisory Committee, Ontario Ministry of Health, 'HealthyOntario.com' 2003- date
• Board Member AIESEC-York University 1997 -, date
• Board Member AIESEC - Canada 2007 - date
• Director, and previously Vice-President, Canada-Japan Society;
• Member of Stratford Shakespearean Festival, AGO,

REPRESENTATIVE PUBLICATIONS

"Ikonica - a field guide to the Canadian Brandscape" co-authored with Jeannette Hanna, book to be published Spring 2008

"Evaluating Marketing Communications Reults - ROI or Dashboard?", a research paper for the Association of Canadian Advertisers, 2005

"Integrated Marketing Communications" a chapter for a book on marketing communications published in 2003 by the Instititute of Canadian Advertising (ICA)

" Improving the Effectiveness of the Marketing Communications Value Chain: a look at payment-by-results" by Middleton, Kay and Wolfe, a research paper for the Association of Canadian Advertising (ACA) , 2001;

" Advertising Works" and "Advertising Works II" by Middleton and Dalla Costa books for the ACA and ICA, 1993 and 1997;

" Branding and the E Commerce World" 'Marketing Magazine' Canada 2000, and 'Revista' Argentina, 2000;

" Canadian Advertising Success Stories-Cassies I" a book of advertising cases co-edited by Dingwall, Clements and Middleton

.....and over 100 other practitioner articles, publications and conferences

CURRICULUM VITAE

Name
Alan C. Middleton

Rank
Assistant Professor,
Executive Director, Schulich Executive Education Centre (SEEC)

Education
PhD York University
MBA York University
BSc Hons. Sociology London School of Economics and Political Science
( LSE)

Employment History
- 1991- present Schulich School of Business, York University, Toronto.
- 1989 - 1991 President/CEO J.Walter Thompson Japan K.K. and Executive
Vice President and Board Director J. Walter Thompson Co.
( worldwide Board )
- 1982 - 1991 President, Enterprise Advertising Associates, Toronto.
- 1975 - 1982 Vice President and Client Services Director J.Walter
Thompson Toronto
- 1968 - 1975 worked for UOP Inc. Chicago, USA; Esso Petroleum, Oslo,
Norway; J. Walter Thompson London, England.

Graduate Thesis Supervisions
Strategy Study Chair

Graduate Courses Taught
Consumer and Organizational Buyer Behaviour,
International Marketing, International Strategy,
Marketing Communications,
Marketing Management, Not-for-Profit Marketing.
Publications
Books
"Ikonica - a field guide to the Canadian Brandscape" co-authored with Jeannette, book to be published Spring 2008

"Advertising Works" and "Advertising Works II" pub. Association of Canadian Advertising(ACA) and Institute of Canadian Advertising(ICA), 1993 and 1997

Chapters in Books
"Integrated Marketing Communications", a chapter in a book of Marketing Communications published by the ICA in 2003

Refereed Full Journal Papers