 |
| |
BComm Hons (Delhi); MBA (Oklahoma); MA (Florida); PhD (Arizona)
Associate Professor of Marketing
Area(s):
Marketing
E-mail:
asirsi@schulich.yorku.ca
Telephone:
(416) 736-2100 ext. 77934
Office:
Room N321, SSB
RESEARCH
Areas of Expertise
|
Strategic market planning; sales strategies and implementation; creating customer value; marketing research |
Current Research Projects
|
Understanding sales force effectiveness |
TEACHING
1993 - Present
|
Schulich School of Business, York University |
Teaching Area/s
|
Marketing |
Courses Taught
|
Strategic Market Planning; Marketing Research; Services Marketing; Organizational Buyer Behaviour; Consumer Behaviour |
Previous Appointments
|
Arizona State University
San Diego State University |
Visiting Professorships
|
University of Mannheim |
Professional and Teaching Awards
|
Robert Ferber Award for best article published in the Journal of Consumer Research;
Teaching Excellence nominations, Schulich School of Business
Teaching Excellence Award, Marketing Department, Arizona State University;
Dissertation Research Merit Award, Graduate College, Arizona State University |
Executive Education
|
Marketing Management; Developing And Implementing Strategic Marketing And Sales Plans; Pricing For Profit; Effective Marketing Strategies On A Limited Budget; Executive Program In Sales; Building Brand Equity For Greater Profits |
WORK EXPERIENCE
Consulting work experience with companies internationally. Clients include Bayer, International Paper, Manulife Financial, Royal Bank, TELUS.
PROFESSIONAL LEADERSHIP
REPRESENTATIVE PUBLICATIONS
Books
Marketing Led - Sales Driven: How Successful Businesses Use The Power Of Marketing Plans And Sales Execution To Win In The Marketplace (Trafford Publishing)
Marketing: Real People, Real Decisions (Prentice Hall)
Articles
Microcultural Analysis of Variation in Sharing of Causal Reasoning About Behavior, Journal of Consumer Research, 22 (4), 345 - 372, 1996. With P. Reingen and J. Ward.
Physician Information Acquisition and Believability, Journal of Health Care Marketing, 12 (4), 52 - 59, 1993. With R.F. Beltramini.
Informational Influences on Physician Referrals, Journal of Hospital Marketing, 6 (2), 101 - 126, 1992. With R.F. Beltramini.
Employer Awareness, Attitudes, and Referral Practices Regarding Behavioral Problems in the Workplace: Implications for EAPs, Journal of Professional Services Marketing, 6 (2), 177 - 192, 1991. With R.F. Beltramini
Microcultural Analysis of Variation in Sharing of Causal Reasoning About Behavior: Background and Future Direction. Presented at the Association For Consumer Research Conference, Tucson, Arizona, 1996.
Microcultural Analysis: Exploring the Creation of Sharing and Variation in Causal Reasoning About Consumption. Presented at the Association For Consumer Research Conference, Boston, Massachusetts, 1994. With P. Reingen and J. Ward.
Combining Qualitative and Quantitative Methods in the Analysis of Causal Reasoning Underlying Choice Behavior. Presented at the American Marketing Association Advanced Research Techniques Forum. Beaver Creek, Colorado, 1994. With P. Reingen and J. Ward.
CURRICULUM VITAE
Name
Ajay K. Sirsi
Rank
Associate Professor, Marketing
Status
Tenured Professor
Education
1994 Ph.D. Arizona State University, Marketing
1986 M.A. University of Florida, Marketing
1983 M.B.A. Oklahoma State University, Finance
1981 B.Com (Honors) University of Delhi, India
Employment History
1993 - Present Associate Professor, Marketing, York University
1989 - 1992 Instructor, Marketing, Arizona State University
1986 - 1988 Full Time Lecturer, Marketing, San Diego State University
Honours
1996 Robert Ferber Award for best article published in the Journal of Consumer Research
1992 Teaching Excellence Award, Marketing Department, Arizona State University
1992 Dissertation Research Merit Award, Graduate College, Arizona State University
1992 Kenneth A. Coney Memorial Award For Outstanding Student, Marketing Department, Arizona State University
1991 Fellow, Doctoral Consortium, American Marketing Association
1991 Doctoral Research Fellow, First Interstate Center For Services Marketing, Marketing Department, Arizona State University
Scholarly and Professional Activities
Vice President, Programs, Product Development And Management Association, Toronto, Canadian Chapter.
Graduate Courses Taught
Services Marketing - 1995, 1997
Seminar in Quantitative Methods - 1994, 1996
Seminar in Marketing Management - 1995
Organizational Buyer Behaviour - 1995
Consumer Behaviour - 1993, 1994
Publications
Books
Refereed Full Journal Papers
Microcultural Analysis of Variation in Sharing of Causal Reasoning About Behavior, Journal of Consumer Research, 22 (4), 345 - 372, 1996. With P. Reingen and J. Ward.
Physician Information Acquisition and Believability, Journal of Health Care Marketing, 12 (4), 52 - 59, 1993. With R.F. Beltramini.
Informational Influences on Physician Referrals, Journal of Hospital Marketing, 6 (2), 101 - 126, 1992. With R.F. Beltramini.
Employer Awareness, Attitudes, and Referral Practices Regarding Behavioral Problems in the Workplace: Implications for EAPs, Journal of Professional Services Marketing, 6 (2), 177 - 192, 1991. With R.F. Beltramini
Refereed Conference Proceedings
Microcultural Analysis of Variation in Sharing of Causal Reasoning About Behavior: Background and Future Direction. Presented at the Association For Consumer Research Conference, Tucson, Arizona, 1996.
Microcultural Analysis: Exploring the Creation of Sharing and Variation in Causal Reasoning About Consumption. Presented at the Association For Consumer Research Conference, Boston, Massachusetts, 1994. With P. Reingen and J. Ward.
Combining Qualitative and Quantitative Methods in the Analysis of Causal Reasoning Underlying Choice Behavior. Presented at the American Marketing Association Advanced Research Techniques Forum. Beaver Creek, Colorado, 1994. With P. Reingen and J. Ward.
An Innovative Marketing Research Tool (Causal Reasoning) in the Analysis of Consumer Decision Making. Presented at the Association For Consumer Research Conference, Nashville, Tennessee, 1993. With J. Ward and P. Reingen.
Using Qualitative Marketing Research Methods in a Business to Business Setting. Presented at the American Marketing Association Business to Business Marketing Conference, San Fransisco, California, 1993. |
RESEARCH