|Web 2.0 – Is Social Media a Money Maker or Time Waster?|
Pam Laycock, MBA '89, Chief Operating Officer, Torstar Digital
Maggie Fox, CEO, Social Media Group
Sean Moffitt, President and Chief Evangelist, Agent Wildfire Strategy & Communications Inc.
Tomer Strolight, MBA ’94, President, Torstar Digital
For social networks, existing revenue models don’t seem to generate the kind of returns that usually go with massive audiences. Can social networks find new ways to monetize their loyal users while keeping everyone happy -- the users, the networks, and the shareholders? Are users' social connections monetizable? Are other key performance indicators such as engagement enough of a metric to justify the benefits of interactive marketing strategies? Are marketers spending their money wisely by investing in social media?
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