|  | Detley Zwick
Associate Professor of Marketing
Schulich School of Business
 | Detlev Zwick is an Associate Professor of marketing at the Schulich School of Business.He teaches courses on technology and interactive marketing at the undergraduate, MBA, and executive level. He is currently in the final stages (or so he hopes) of completion of his first book entitled 'Inside Marketing' (Oxford University Press, 2010) that takes a detailed look at the processes of generating marketing knowledge and establishing marketing practice in various national and organizational contexts. He received his Ph.D. in marketing from the University of Rhode Island in 2001.
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