|  | Shane Skillen
Founder & President
Hotspex
 | In May 2000, Shane founded Hotspex with the vision of using the Internet to involve consumers globally in designing and developing new products and services for leading, multinational brands. After eight years, 10 million survey completes and projects in over 15 countries, Hotspex is one of the fastest growing marketing research companies in the world, specializing in helping clients make the right strategic decisions that will grow their business.
As a member of Hotspex’s New Product Development Team, Shane is always looking for new ways to use technology in facilitating the process of consumer understanding and product innovation. As a result of this effort, Hotspex is evolving the way marketers understand brands, categories and consumers. For example, Hotspex’s flagship research solution, MarketSpex, blends neuroscience and cognitive theory to derive how people truly make decisions, giving marketers an unprecedented understanding of the of their brand and the market.
Hotspex’s online panel provides access to over 2 million consumers globally. In 2003, Shane launched the Hotspex Charity Xchange where survey respondents can donate their earnings to 17 leading charities. In 2006, Shane launched the “Take a Survey Plant a Tree” program, where for every survey completed on Hotspex.com, we plant a tree in the Peruvian Rainforest.
Shane has a business degree from the Richard Ivey School of Business with a specialization in Marketing and Entrepreneurship. He was recognized as one of Marketing Magazine's One's To Watch for being a young entrepreneur that has had a significant impact on the marketing community.
Shane is a retired semi-pro snowboard racer, semi-retired DJ and rookie father. He is endlessly curious about the Human Condition and is always seeking new frameworks to understand why people do the things that they do.
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