|  | Session C5 - Resetting The Brand
| This session will look at what makes both B2C and B2B brands successful and unsuccessful. By understanding this, we can learn how to set the brand on a new and more successful course. Hear from a practitioner who has succeeded in resetting his brand and an academic who specializes in research and writing about what makes brands successful and what kills them.
|
Back to Program Sessions
|
|