University of Minnesota Professor to Speak
on Transitioning from Mass Production to Mass Customization Please join us for an OMIS research seminar on Friday, March 9th from 1:00-2:30pm. The location is room S125.
The speaker is Dr. M. Johnny Rungtusanatham, an associate professor of Operations & Management Science at the Curtis L. Carlson School of Management, University of Minnesota.
TITLE:"TRANSITIONING FROM MASS PRODUCTION TO MASS CUSTOMIZATION: HINDRANCE FACTORS AND TRANSITION HAZARD”
ABSTRACT: Research on Mass Customization has largely overlooked the issue of organizational change associated with the Mass Production-to-Mass Customization (MP-to-MC) transition. To address this gap in the literature, we conduct a quasi-longitudinal case study of a manufacturing facility belonging to a division of a Fortune 1000 discrete manufacturing firm as it seeks to transition from MP to MC. We empirically derive five factors hindering the MP-to-MC transition within the research site. We propose five corresponding analytical generalizations explaining how and why these hindrance factors relate to the MP-to-MC transition hazard (i.e., how and why they threaten the likelihood of a successful MP-to-MC transition). To lend credibility to these theoretical insights, we then juxtapose the five factors and analytical generalizations against the more general constructs and prescriptions of Structural Inertia Theory. We conclude with a discussion of the scientific and pragmatic significance of the findings and opportunities for future research
QUERY: Paula Ironi
Operations Management and Information Systems
Schulich School of Business, York University
Tel: 416 736-5074
Fax: 416 736-5687
Email: pironi@schulich.yorku.ca
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