MKTG 6480 3.00

Course Number:MKTG 6480 3.00
Department:Marketing
Title:Nonprofit Marketing and Resource Development
Course Status:
This course examines the relationship between nonprofit organizations and their external constituencies. It includes a critical examination of the application of marketing theory and practice in a nontraditional setting (segmentation, target marketing, positioning, the marketing concept and the marketing mix), as well as specialized topics such as social marketing, volunteer marketing and fundraising. The course would be of interest to those specializing in nonprofit management, as well as marketing majors who wish to expand their knowledge of marketing principles and techniques.

Prerequisite: MKTG 5200 3.00