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BA & MASc (Waterloo); PhD (Queen's)
Professor of Marketing &
Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise
Marketing Area Coordinator
Director of Entrepreneurial Studies
Area(s):
Entrepreneurial Studies, Marketing
E-mail:
efischer@schulich.yorku.ca
Telephone:
(416) 736-2100 ext. 77957
Fax:
(416) 736-5762
Office:
Room N304E, SSB
RESEARCH
Areas of Expertise
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Entrepreneurship: reputation and brand building; internationalization; rapid growth
Marketing/Consumer Research: cultural perspectives on how consumers experience, react to, and influence markets and brands. |
Current Research Projects
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Entrepreneurship: Management of reputations by new firms
Marketing/Consumer Behavior: Consumer goals, failure and persistence; Building human brands; managing reputational threats to brands & companies |
TEACHING
1988 - Present
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Schulich School of Business, York University |
Teaching Area/s
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Entrepreneurial Studies; Marketing |
Courses Taught
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Marketing Management, Consumer Research, Qualitative Methods, Entrepreneurship |
Professional and Teaching Awards
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2006: Outstandng Reviewer Award, Journal of Consumer Research
2004: Outstanding Reviewer Award, Journal of Consumer Research
2003: Award for the Best Entrepreneurship Paper Administrative Sciences Association of Canada Conference.
2002: Winner of the Schulich School of Business Research Award
2001: Outstanding Reviewer Award, Journal of Consumer Research
2000: Award for “Best Paper” Canadian Conference on Small Business and Entrepreneurship.
2000: Outstanding Reviewer Award, Journal of Small Business Management
1999: Winner of the Schulich School of Business Research Award
1999: Distinguished Speaker for Marketing Division of Administrative Sciences Association of Canada Annual Conference.
1997: Canadian Federation for Independent Business award for Best Conference Paper, Canadian Conference on Small Business and Entrepreneurship
1997: Asia Pacific Foundation of Canada Research Fellow
1995: Visiting Scholarship, Queen’s University, Kingston, Ontario.
1995: Award for Best Paper in the International Field, Canadian Conference on Small Business and Entrepreneurship, Thunder Bay, Ontario |
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Executive Education
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Essentials of Business Administration: Marketing and Brand Building |
WORK EXPERIENCE
- I.B.M.
- Ministry of Community and Social Services
- Ministry of the Environment
PROFESSIONAL LEADERSHIP
- Journal of Consumer Research - Editorial Board Member
- Journal of Business Venturing - Editorial Board Member
- Entrepreneurship: Theory and Practice - Editorial Board Member
- Journal of Small Business Management - Editorial Board Member
- Consumption, Culture and Markets - Editorial Board Memeber
REPRESENTATIVE PUBLICATIONS
Forthcoming & Recent Publications
E. Fischer, C. Otnes & L. Tuncay. forthcoming. Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving. Journal of Consumer Research
E. Fischer and R. Reuber.forthcoming. The good, the bad and the unfamiliar: The challenges of reputation formation facing new firms. Entrepreneurship: Theory and Practice.
R. Reuber and E. Fischer. forthcoming. Don’t Rest On Your Laurels: Reputational Change and Young Technology-Based Ventures. Journal of Business Venturing.
E. Fischer and C. Otnes. 2006. Breaking New Ground: Developing Grounded Theories in Marketing and Consumer Behavior," in Handbook of Qualitative Research Methods in Marketing, Russell W. Belk, ed., Cheltenham, UK: Edward Elgar, 2006, pp. 19-30.
Refereed Journal Articles (Entrepreneurship)
R. Reuber and E. Fischer. 2005. The company you keep: How young firms in different competitive contexts signal reputation through their customers. Entrepreneurship Theory and Practice, 29, 1 (January), 57-78.
E. Fischer and R. Reuber. 2004. Contextual antecedents and consequences of relationships between young firms and distinct types of dominant exchange partners. Journal of Business Venturing, 19 (5) 681-706.
E. Fischer and R. Reuber. 2003. Support for Rapid Growth Firms: A Comparison of the Views of Founders, Government Policy Makers and Private Sector Resource Providers. Journal of Small Business Management, 41 (4) 346 –365.
E. Fischer and R. Reuber. 2003. Targeting Export Support to SMEs: Owners’ International Experience as a Segmentation Basis. Small Business Economics. 20, 69-82.
R.Reuber and E. Fischer 2002. Foreign Sales and Small Firm Growth: The Moderating Role of the Management Team. Entrepreneurship, Theory and Practice. Fall, 29-45.
R. Reuber and E. Fischer. 1999. "Reconceptualizing Entrepreneur's Experience." Journal of Small Business Management. 37 (2/April), 30-45.
E. Fischer, R. Reuber, M. Hababou, W. Johnson, S. Lee. 1997. The Role of Socially Constructed Temporal Perspectives in the Emergence of Rapid Growth Firms. Entrepreneurship: Theory and Practice. 22 (2, Winter), 13-30.
R. Reuber and E. Fischer. 1997. The Influence of the Management Team's International Experience on the Internationalization Behaviors of SMEs, Journal of International Business 28 (4), 807-825.
R. Reuber and E. Fischer. 1994. Entrepreneur's Experience, Expertise, and the Performance of Technology Based Firms. IEEE Transactions on Engineering Management, 41 (4): 365-374.
E. Fischer, R. Reuber and L. Dyke. 1993. A Theoretical Overview and Extension of Research on Sex, Gender and Entrepreneurship. Journal of Business Venturing, 8 (1993): 151-168.
L. Dyke, E. Fischer and R. Reuber. 1992. An Interindustry Examination of the Impact of Experience on Entrepreneurial Performance. Journal of Small Business Management, 30 (4) 72-87.
E. Fischer. 1992. Sex Differences and Small-Business Performance Among Canadian Retailers and Service Providers. Journal of Small Business and Entrepreneurship, 9 (4), 2-13.
R. Reuber and E. Fischer. 1992. Does Entrepreneurial Experience Matter? Journal of Small Business and Entrepreneurship, 9 (4), 50-62.
R. Reuber, L.Dyke and E. Fischer. 1992. Gender Role Stereotypes and Women Business Owners: Impacts on External Resource Provision by Consultants. Canadian Journal of Administrative Studies, 8 (4), 244-250.
E. Fischer, R. Reuber and L. Dyke. 1990. The Impact of Entrepreneurial Teams on the Financing Experiences of Canadian Ventures. Journal of Small Business and Entrepreneurship, 7 (4) (July-September), 13-22.
Refereed Journal Articles (Consumer Behavior)
E. Chung and E. Fischer. 2001. When Conspicuous Consumption Becomes Inconspicuous: The Case of The Migrant Hong Kong Consumers. Journal of Consumer Marketing.
E. Chung and E. Fischer. 1999. Embeddedness: Socializing the "Social" Construction of Ethnicity. International Journal of Sociology and Social Policy, 19 (9/10).
E. Chung and E. Fischer. 1999. "It's Who You Know: Intracultural Differences in Ethnic Product Consumption," Journal of Consumer Marketing.
E. Fischer and B. Gainer, and J. Bristor. 1997. "The Sex of the Service Provider: Does it Influence Perceptions of Service Quality?"Journal of Retailing, 73 (3), 361-382.
J. Bristor and E. Fischer. 1995. Exploring Simultaneous Oppressions: Towards the Development of Consumer Research in the Interest of Diverse Women, American Behavioral Scientist, 38 (4) , 526-536
S. Arnold and E. Fischer. 1994. Hermeneutics and Consumer Research. Journal of Consumer Research, 21(1 ), 55-70 .
E. Fischer and J. Bristor. 1994. A Feminist Poststructural Analysis of the Rhetoric of Marketing Relationships. International Journal of Research in Marketing, 11, 317-331.
E. Fischer and S. Arnold. 1994. Sex, Gender Identity, Gender Role Attitudes and Consumer Behavior. Psychology and Marketing, 11 (2, March/April), 163-182.
J. Bristor and E. Fischer. 1993. Feminist Theory and Consumer Research. Journal of Consumer Research, 19 (4), 518-536.
E. Fischer and S. Arnold. 1990. More Than a Labor of Love: Gender Roles and Christmas Gift Shopping. Journal of Consumer Research, 17 (December), 333-345.
CURRICULUM VITAE
Name
Eileen Fischer
Rank
Professor
Status
Tenured
Education
1984-1988 Ph.D. in Marketing and Organizational Behaviour, Queen's University.
1982-1984 M.A.Sc. in Management Sciences, University of Waterloo.
1978-1982 Honours B.A. (Co-op) in English, University of Waterloo.
Employment History
2006 Max Anne Tanenbaum Chair in Entrepreneurship and Family Enterprise
2004 Professor of Marketing, York University
1993 Associate Professor (tenured) of Marketing, York University
1988 Assistant Professor of Marketing, York University
Honours
2005 Faculty at Association for Consumer Research Consumer Behavior Doctoral Consortium
2004 Outstanding Reviewer Award, Journal of Consumer Research
2003 Award for the Best Entrepreneurship Paper Administrative Sciences
Association of Canada Conference.
2002 Winner of the Schulich School of Business Research Award
2001 Outstanding Reviewer Award, Journal of Consumer Research
2000 Award for “Best Paper” Canadian Conference on Small Business and Entrepreneurship.
2000 Outstanding Reviewer Award, Journal of Small Business Management
1999 Winner of the Schulich School of Business Research Award
1999 Distinguished Speaker for Marketing Division of Administrative Sciences Association of Canada Annual Conference.
1999-2002 Faculty at Academy of Management Entrepreneurship Division Doctoral Consortium
1997 Canadian Federation for Independent Business award for Best Conference Paper, Canadian Conference on Small Business and Entrepreneurship
1997 Asia Pacific Foundation of Canada Research Fellow
1995 Visiting Scholarship, Queen’s University, Kingston, Ontario.
1995 Award for Best Paper in the International Field, Canadian Conference on Small Business and Entrepreneurship, Thunder Bay, Ontario
1994 Outstanding Educator's Award, Faculty of Administrative Studies, York
1993 Faculty Presenter at American Marketing Association Doctoral Consortium.
1992 Award for Best Paper on the Dynamics of Entrepreneurship, International Conference on Small Business and Entrepreneurship, Toronto, Ontario
1990 Award for Best Paper in the Entrepreneurship Division, Academy of Management Conference, San Francisco, California
Graduate Thesis Supervisions
Mei-Ling Wei
Edward Chung
Brenda Gainer
Graduate Courses Taught
Executive Teaching
Essentials of Business Administration
The Executive Course, York Executive Development
Creating a Competitive Customer Focus, Public Utilties Association
The New Managers Course , York Executive Development Program
Marketing for Non-Marketing Managers, York Executive Development
Introduction to Marketing, Bell Instructional Program Development
Introduction to Marketing, Enterprise York's East-West Exchange Program
Masters and Bachelor Level Teaching
Research Analysis (EMBA)
Introductory Marketing (MBA, BBA)
Buyer Behaviour (MBA, BBA)
Management Skills (MBA)
Management Consulting (MBA)
Ph. D. Teaching
Entrepreneurship
Marketing Theory
Consumer Behavior
Qualitative Methodology
Cross-Cultural Consumer Behavior
Brand Management
Research Funding
External Research Grants
2006-2009 SSHRC Grant ($168173) for “The Development of Reputation in Young Firms” (with Rebecca Reuber)
1999-2004
An SSHRC Major Collaborative Research Initiative Grant was awarded for the period 1999-2004, in the amount of $2.4 million, to the “Entrepreneurship Research Alliance.” A team of 21 researchers from 12 North American universities are involved. From this source, the following specific grants have been received.
§ Reputation Building by Emerging Organizations ($30,250) (with R. Reuber, 2002-2004)
§ Towards a Grounded Theory of the Roles of Customers in New Firms ($23,500) (with R. Reuber 2001)
§ Industry Differences and the Internationalization of SMEs ($20,150) (with R. Reuber, 2000);
§ Understanding Segmentation Bases for SME Support Programs ($26,900) (with R. Reuber, 2000);
§ The Consequences of Domestic Market Size ($16,400) (with R. Reuber, 1999);
§ Marketing Government Export Support Programs ($28,300) (with R. Reuber, 1999).
1997 Research Grant, Manulife Financial, Toronto-Dominion Bank and the Centre for International Business. Internationalization of Canadian SMEs - Industry Comparisons ($10,000) (with R. Reuber).
1996-1999 SSHRC Strategic Research Grant Effective Internationalization by Canadian SMEs ($56,000) (with R. Reuber).
1996 Bank of Montreal, Institute for Small Business AThe Importance of Teams to the Internationalization of Small Canadian Software Firms ($23,000) (with R. Reuber).
1991-1994 SSHRC Strategic Research Grant, "Experience and Expertise in Global Venturing," ($87,391) (with R. Reuber).
1990-1991 SSHRC Standard Research Grant, "The Development of a Measure of Consumer Gender Role Attitudes" ($26,286).
1990-1991 National Centre for Management Research and Development Entrepreneurship Program Grant A Street Smarts and Success: An Investigation of the Impact of Experiential Knowledge on the Success of Canadian Entrepreneurs" ($7,890) (with L. Dyke and R. Reuber).
1989-1991 SSHRC Strategic Research Grant, "The Impact of Experiential Learning on Entrepreneurial Success" ($39,900) (with L. Dyke and R. Reuber).
1988-1989 Social Sciences and Humanities Research Council Strategic Grant regarding "Entrepreneurial Management Expertise"($5,000) (with L.Dyke and R. Reuber).
Contract Research Grants
2001 Ontario Ministry of Economic Development and Trade Managing Customers in Leading Growth Firms ($24,000) (with R.Reuber)
1999 Trade Research Coalition, Department of Foreign Affairs & International Trade Canada Action Plans for Export Support ($35,000) (with R. Reuber).
1998 Trade Research Coalition, Department of Foreign Affairs & International Trade Canada Businesswoman in Trade ($130,374)(with the Women in Export Research Group).
1997 Asia Pacific Foundation of Canada (1997). Canadian Small Firm - Large Firm Partnerships in International Business: Strategies, Best Practices and Case Studies ($12,000) (with R. Reuber).
Publications
Books
Refereed Journal Articles (Entrepreneurship)
E. Fischer and R. Reuber. Forthcoming. The good, the bad and the unfamiliar: The challenges of reputation formation facing new firms. Entrepreneurship: Theory and Practice.
R. Reuber and E. Fischer. Forthcoming. Don’t Rest On Your Laurels: Reputational Change and Young Technology-Based Ventures. Journal of Business Venturing.
R. Reuber and E. Fischer. 2005. The company you keep: How young firms in different competitive contexts signal reputation through their customers. Entrepreneurship Theory and Practice, 29, 1 (January), 57-78.
E. Fischer and R. Reuber. 2004. Contextual antecedents and consequences of relationships between young firms and distinct types of dominant exchange partners. Journal of Business Venturing, 19 (5) 681-706.
E. Fischer and R. Reuber. 2003. Support for Rapid Growth Firms: A Comparison of the Views of Founders, Government Policy Makers and Private Sector Resource Providers. Journal of Small Business Management, 41 (4) 346 –365.
E. Fischer and R. Reuber. 2003. Targeting Export Support to SMEs: Owners’ International Experience as a Segmentation Basis. Small Business Economics. 20, 69-82.
R.Reuber and E. Fischer 2002. Foreign Sales and Small Firm Growth: The Moderating Role of the Management Team. Entrepreneurship, Theory and Practice. Fall, 29-45.
R. Reuber and E. Fischer. 1999. Reconceptualizing Entrepreneur’s Experience. Journal of Small Business Management. 37 (2/April), 30-45.
Translated and reprinted in IGA-Zeitschrift für Klein - und Mittelunternehmen 1999.
E. Fischer, R. Reuber, M. Hababou, W. Johnson, S. Lee. 1997. The Role of Socially Constructed Temporal Perspectives in the Emergence of Rapid Growth Firms. Entrepreneurship: Theory and Practice. 22 (2, Winter), 13-30.
R. Reuber and E. Fischer. 1997. The Influence of the Management Team’s International Experience on the Internationalization. Journal of International Business 28 (4), 807-825.
R. Reuber and E. Fischer. 1994. Entrepreneur's Experience, Expertise, and the Performance of Technology Based Firms. IEEE Transactions on Engineering Management, 41 (4): 365-374.
E. Fischer, R. Reuber and L. Dyke. 1993. A Theoretical Overview and Extension of Research on Sex, Gender and Entrepreneurship. Journal of Business Venturing, 8 (1993): 151-168.
Reprinted in “Women Entrepreneurs,” eds P. Greene, C. Brush, N. Carter, E. Gatewood, & M. Hart, Cheltenham: Edward Elgar Publishing, forthcoming.
L. Dyke, E. Fischer and R. Reuber. 1992. An Interindustry Examination of the Impact of Experience on Entrepreneurial Performance. Journal of Small Business Management, 30 (4) 72-87.
E. Fischer. 1992. Sex Differences and Small-Business Performance Among Canadian Retailers and Service Providers. Journal of Small Business and Entrepreneurship, 9 (4), 2-13.
R. Reuber and E. Fischer. 1992. Does Entrepreneurial Experience Matter? Journal of Small Business and Entrepreneurship, 9 (4), 50-62. Also presented at the International Conference on Small Business, June 1992, Toronto, Ontario, where it received the C.D.C. International Publishing Award for the best paper on the dynamics of entrepreneurship.
R. Reuber, L.Dyke and E. Fischer. 1992. Gender Role Stereotypes and Women Business Owners: Impacts on External Resource Provision by Consultants. Canadian Journal of Administrative Studies, 8 (4), 244-250.
E. Fischer, R. Reuber and L. Dyke. 1990. The Impact of Entrepreneurial Teams on the Financing Experiences of Canadian Ventures. Journal of Small Business and Entrepreneurship, 7 (4) (July-September), 13-22.
Research Under Review or In Process (Entrepreneurship)
a) E.Fischer, A. R. Reuber & S. Law. The impact of stereotyping on the formation of new firms’ reputations (In data collection.)
b) A.R. Reuber & E. Fischer. How sticky are reputations in the face of technological discontinuities? (In data analysis.)
Refereed Journal Articles (Consumer Behavior)
E. Fischer, C. Otnes & L. Tuncay. Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving. Journal of Consumer Research. forthcoming.
E. Chung and E. Fischer. 2001. When Conspicuous Consumption Becomes Inconspicuous: The Case of The Migrant Hong Kong Consumers. Journal of Consumer Marketing.
E. Chung and E. Fischer. 1999. Embeddedness: Socializing the Social Construction of Ethnicity. International Journal of Sociology and Social Policy, 19 (9/10).
E. Chung and E. Fischer. 1999. It’s Who You Know: Intra-cultural Differences in Ethnic Product Consumption, Journal of Consumer Marketing.
E. Fischer, B. Gainer, and J. Bristor. 1997. The Sex of the Service Provider: Does it Influence Perceptions of Service Quality? Journal of Retailing, 73 (3), 361-382.
J. Bristor and E. Fischer. 1995. Exploring Simultaneous Oppressions: Towards the Development of Consumer Research in the Interest of Diverse Women, American Behavioral Scientist, 38 (4), 526-536.
Reprinted in Marketing and Consumer Behavior Research in the Public Interest, ed. Ron Hill, Sage, 1995.
S. Arnold and E. Fischer. 1994. Hermeneutics and Consumer Research. Journal of Consumer Research, 21(1), 55-70.
Reprinted in Consumer Behavior, ed. Margaret Hogg, London: Sage (forthcoming 2005)
E. Fischer and J. Bristor. 1994. A Feminist Poststructural Analysis of the Rhetoric of Marketing Relationships. International Journal of Research in Marketing, 11, 317-331.
Reprinted in Postmodern Management Theory, ed. Marta Calas and Linda Smircich, Aldershot, England: Dartmouth Publishing Co., Ltd. (1997)
E. Fischer and S. Arnold. 1994. Sex, Gender Identity, Gender Role Attitudes and Consumer Behavior. Psychology and Marketing, 11 (2, March/April), 163-182.
J. Bristor and E. Fischer. 1993. Feminist Theory and Consumer Research. Journal of Consumer Research, 19 (4), 518-536.
Reprinted in Consumer Behavior, ed. Margaret Hogg, London: Sage, forthcoming.
E. Fischer and S. Arnold. 1990. More Than a Labor of Love: Gender Roles and Christmas Gift Shopping. Journal of Consumer Research, 17 (December), 333-345.
Research under Review or in Process (Consumer Behavior)
a) Cultural influences on consumer persistence (in revision for invited resubmission to Journal of Consumer Research)
b) Consumer suspicion (manuscript in preparation)
Refereed Book Chapters (Entrepreneurship)
E. Fischer and R. Reuber. 2002. Industrial Clusters and BDS for SMEs In, Competitiveness Strategy and Industrial Performance in Developing Countries: A Manual for Policy Analysis, G.Wignaraja (editor) London: Routledge143-178.
R. Reuber and E. Fischer. 1999. Domestic market size and the internationalization of small and medium-sized enterprises. Research in Global Strategic Management 7, eds. A. M. Rugman and R.W. Wright, JAI Press Inc., Stamford CT: 85-100.
Refereed Book Chapters (Consumer Behavior)
M. Parmentier and E. Fischer. Forthcoming. Working to Consume the Model Life: Consumer Agency under Scarcity. Research in Consumer Behavior, eds. Russell Belk and John Sherry. Bangalore, India: MacMillan.
E. Fischer and C. Otnes. 2006. Breaking New Ground: Developing Grounded Theories in Marketing and Consumer Behavior," in Handbook of Qualitative Research Methods in Marketing, Russell W. Belk, ed., Cheltenham, UK: Edward Elgar, 2006, pp. 19-30.
E. Fischer. 1999. A Postmodern Analysis of the Implications of the Discourse of Mass Customization for Marginalized and Prized Consumers. Marketing and Feminism, eds Miriam Catterall, Pauline McLaran and Lorna Stevens, London: Routledge.
E. Fischer, B. Gainer and J. Bristor. 1998. Exploring Gendered Servicescapes. Servicescapes: The Concept of Place in Contemporary Markets, ed. John F. Sherry, Chicago: NTC/Contemporary Publishing, 565-590.
E. Fischer, S. Arnold and B. Gainer. 1996. Gift-Giving and Charitable Donating: How (Dis) Similar are They? Gift Giving: A Research Anthology, ed. Cele Otnes and Richard Belatrimi, Bowling Green, OH: Popular Press, 175-194.
E. Fischer and B. Gainer. 1994. Masculinity and the Consumption of Organized Sport" in Gender and Consumer Behavior, ed. Janeen Costa, Thousand Oaks, CA: Sage, 84-103.
Proceedings Edited (Consumer Behavior)
E. Fischer and D. Wardlow, Editors (1998). Gender, Marketing and Consumer Behavior, Volume 4, CA: San Francisco.
Refereed Conference Proceedings (Entrepreneurship)
E. Fischer and R. Reuber. 2003. The Nature and Origin of Reputations Among New Firms. Proceedings of the Administrative Sciences Association of Canada Conference, Halifax, NS. Winner of the Best Entrepreneurship Paper Award.
E. Fischer and R. Reuber. 2002. Dealing with dominant exchange partners: An examination of the nature and implications of relationships between young firms and dominant customers in distinctive competitive contexts. Theoretical Issues in Entrepreneurship. Proceedings of the Lally-Darden Entrepreneurship Conference.
E. Fischer and R. Reuber. 2001. Exploring Variation in the Initiation of Internationalization by New and Growing Firms. AMA Winter Educators’ Conference Proceedings, 88-89 (chose to publish abstract only).
R. Reuber and E. Fischer. 2000. Dynamic Capabilities, Foreign Sales and Small Firm Performance. Proceedings of the Council for Small Business and Entrepreneurship. Winner of the Best Paper Award.
R. Reuber and E. Fischer. 1998. High Growth / Low Growth Industry Differences in Patterns of Job Creation by SMEs: The Impact of Social Capital. Frontiers of Entrepreneurship Research, 414- 425.
R. Reuber and E. Fischer. 1997. The Effect of Strategic and Social Characteristics on the Establishment of Foreign Partnerships by Small Canadian Firms, New Frontiers in Entrepreneurship: Proceedings of the Council for Small Business and Entrepreneurship, 14, 99-110. Winner of the Canadian Federation of Independent Business Award for Best Conference Paper.
E. Fischer and R. Reuber. 1996. Diversity vs. Duration: The Relationship Between Experience and Internationalization of Owner-Managed Firms. ASAC Proceedings (Entrepreneurship) 17, 27-39.
E. Fischer and R. Reuber. 1996. Effective Internationalization by Small and Medium Sized Canadian Software Firms: The Impact of Top Management Group Characteristics. Support Systems in Entrepreneurial Societies: Proceedings of the Council for Small Business and Entrepreneurship, 13, 219-233.
E. Fischer and R. Reuber. 1995.Experiences Predictive of International Performance for Small Canadian Technology Based Firms. Entrepreneurship in the New Economy: Proceedings of the Canadian Council for Small Business and Entrepreneurship, 12, 55-70. Winner of the Best Paper in the International Field Award.
E. Fischer and R. Reuber. 1995.The Importance of Market Orientation for Emergent Firms. Frontiers in Entrepreneurship Research, 90-104.
R. Reuber and E. Fischer. 1993. The Learning Experiences of Entrepreneurs. Frontiers in Entrepreneurship Research, ed. K.H.Vesper, Babson College, Wellesley, MA , 234-245.
R. Reuber, L. Dyke and E. Fischer. 1990.Experientially Acquired Knowledge and Entrepreneurial Venture Success. Academy of Management Best Paper Proceedings, pp. 69-73. Winner of the Best Paper Award for the Entrepreneurship Division.
R. Reuber, L. Dyke and E. Fischer. 1990.Using a Tacit Knowledge Methodology to Define Expertise. Proceedings of the 1990 ACM SIGBDP Conference on Trends and Directions in Expert Systems, Orlando, Florida 262-274.
E. Fischer, R. Reuber, L. Dyke and Y. Tang. 1990. The Critical Incident Approach to Investigating the Tacit Marketing Knowledge of Entrepreneurial Manufacturers. Research at the Marketing/Entrepreneurship Interface, eds. Gerald Hills, Raymond LaForge and Harold Welsch, Chicago: The University of Illinois at Chicago, pp. 43-54.
Refereed Conference Proceedings (Consumer Behavior)
C. Otnes, E.Fischer, L. Tuncay & A. Rodrigues. 2005. A Grounded Typology of Consumer Conceptualizations of Failure. Advances in Consumer Research. (Chose to publish abstract only.)
L. Tuncay, E. Fischer & C. Otnes. 2004. Confronting Gender Ideology and Crafting Gender Identity. Proceedings of the 7th Gender, Consumer Behavior and Marketing Conference. (Chose to publish abstract only.)
C. Otnes, E. Fischer, & L. Tuncay. 2003. A Grounded Typology of Consumer Coping Strategies. Advances in Consumer Research. (Chose to publish abstract only.)
E. Fischer. 2001. Rhetorics of Resistance, Discourses of Discontent: Special Session Summary. Advances in Consumer Research.
E. Fischer. 2000. Consuming Contemporaneous Discourses. A Postmodern Analysis of Food Advertisements Targeted Toward Women. Advances in Consumer Research, Vol. 27.
E. Chung and E. Fischer. 1999. Ethnicity’s Indefinite Substance: Toward Theory-Based Measurement of Ethnic Identification. Society for Consumer Psychology 1999 Winter Conference Proceedings, 133-140.
E. Fischer, J. Bristor and B. Gainer. 1995. Creating or Escaping Community?: An Exploratory Study of Internet Consumers’ Behaviors. Advances in Consumer Research, Vol. XXIII, 178- 182.
E. Fischer and B. Gainer. 1993.Baby Showers: A Rite of Passage in Transition. Advances in Consumer Research, Vol. 20, 320-324.
E. Fischer and S. Arnold. 1993. Woman in a Material World: Two Interpretations of a Consumer Case Study. Proceedings of the Conference on Materialism, 181-187.
J. Bristor and E. Fischer. 1991. Some Implications of Feminist Theory for Consumer Research. Proceedings of the Conference on Gender and Consumer Behavior, pp. 115-123.
B. Gainer and E. Fischer. 1991.To Buy or Not to Buy? That is Not the Question: Female Ritual in Home Shopping Parties. Advances in Consumer Research, Vol. 18, pp. 597-604.
E. Fischer and B. Gainer. 1991. I Shop Therefore I Am: The Role of Shopping in the Social Construction of Women's Identities. Proceedings of the Conference on Gender and Consumer Behavior, 350-357.
E. Fischer. 1990. Rules: An Enriching Construct for Marketing Behavioral Theory. Marketing Theory and Applications, Vol. 1, Chicago, Illinois: American Marketing Association, pp. 18-23.
E. Fischer. 1990. Regularities, Rules and Consumer Behaviour: Tangencies Between Positivist and Interpretive Approaches to Research. Advances in Consumer Research, Vol. 17, Provo, Utah: Association for Consumer Research, pp. 19-24.
Presentations at Refereed Conferences (Entrepreneurship)
A. R. Reuber, E. Fischer & Y. Deutsch. 2005. Reputational change in technology-based firms. EFMD Conference on Entrepreneurship, Innovation and Small Business, IESE Business School. Barcelona, Spain,.
A.R. Reuber, E. Fischer, S. Melanson & Y. Deutsch. 2005. Winning designs: Reputational changes in technology-based firms. Babson Kauffman Entrepreneurship Research Conference, Wellesley, MA.
E. Fischer, A. R. Reuber & S. Law. 2005. Assessing new service firms: Does positive trump negative? Babson Kauffman Entrepreneurship Research Conference, Wellesley, MA.
E. Fischer and R. Reuber. 2003. Reputation Within Audiences: How Audience Characteristics Matter for Firms Building New Reputations. Academy of Management Conference, Seattle, WA.
E. Fischer and R. Reuber. 2001. Towards A Grounded Theory of the Role of Customers in the Early Evolution of New Firms. Babson Entrepreneurship Research Conference, Sweden.
Fischer, E. and R. Reuber. 2000. Understanding the initiation of internationalization by new and growing firms. Babson Kaufmann Entrepreneurship Research Conference, Wellesley, MA.
R. Reuber and E. Fischer. 2000. An Industry Based Contingency Perspective on Small Firm Internationalization Growth and Overall Firm Growth: The Moderating Role of the Management Team. Academy of Management, Toronto, Ontario.
E. Fischer and R. Reuber. 1996. The Impact of Top Management Groups on the Internationalization of Small and Medium Sized Software Firms. Babson College Entrepreneurship Conference, Seattle.
R. Reuber and E. Fischer. 1995.Reconceptualizing Entrepreneurs' Expertise. Academy of Management Conference, Vancouver.
E. Fischer and R. Reuber. 1995.How (In)Applicable are Theories Regarding Large Firm Internationalization for SMEs? Canadian Council for Small Business and Entrepreneurship, Thunder Bay.
Presentations at Refereed Conferences (Consumer Behavior)
E. Fischer & L. Peňalosa. 2005. Communities beyond the brand. Association for Consumer Research Conference, San Antonio, September.
E. Fischer, A. Ahmad and J. Stone. 2001. Creative Resistance: An Examination of Creativity in Contrasting Activist Communities. American Marketing Association Winter Educator’s Conference. Phoenix, Arizona.
E. Fischer. 2000. Evolution in Rhetorics of Resistance: An Analysis of the Emergence of the Anti-Brand Movement. Association for Consumer Research, Salt Lake City, Utah.
E. Fischer and P. Wayne. 1998. Eating Out: Good Foods and Bad Foods Go Public. Paper presented at the Association for Consumer Research Conference, Montreal, Quebec.
Gainer, B. and E. Fischer. 1998. Between Buyer Relationships and Philanthropic Behavior.
Paper presented at the Association for Consumer Research Conference, Montreal Quebec.
Gainer, B. and E. Fischer. 1998. Horizontal Embeddedness and Consumer Behavior Towards the Arts. American Marketing Association Winter Educator’s Conference, Austin, Texas.
E. Fischer, B. Gainer and J. Bristor. 1996. Exploring Gendered Servicescapes. Third Gender and Consumer Behavior Conference, Salt Lake City, Utah.
E. Fischer and B. Gainer. 1994.The Relationship Between Sex, Gender Identity and Charitable Giving. Association of Consumer Research Conference, Boston.
E. Fischer. 1993.Does Marketing Discourage Community? A Poststructuralist Feminist Analysis. Macromarketing Conference, Rhode Island.
E. Fischer and J. Bristor. 1993. In Search of Community in the Consumer Research Literature. Association for Consumer Research Conference, Nashville, Tennessee.
E. Fischer and Kate Halpenny. 1993.The Nature and Influence of Idealized Images of Men in Advertising. Second Gender and Consumer Behavior Conference, Salt Lake City, Utah .
E. Fischer and B. Gainer. 1993.Women and Arts, Men and Sports: Two Phenomena or One? Second Gender and Consumer Behavior Conference, Salt Lake City, Utah.
E. Fischer and J. Bristor. 1992.Postmodern Feminist Thought: An Overview and Some Implications for Marketing. American Marketing Association Winter Educator's Conference, San Antonio, Texas.
E. Fischer and J. Bristor. 1992.The Gender of the Consumer: a Feminist Perspective on the Marketing Concept. The Conference on Gender and Consumer Behavior, Salt Lake City, Utah.
E. Fischer and J. Bristor. 1991.A Feminist Poststructural Perspective on Workplace Experience and Expertise. The Administrative Sciences Association of Canada Conference, Niagara Falls.
E. Fischer. 1989.Tis the Season to be Jolly? Tensions and Triumphs in Christmas Shopping. Association for Consumer Research Conference, New Orleans.
E. Fischer. 1986. A Structuration Theoretic Perspective on the Macromarketing Concept. Annual Macromarketing Seminar, Boulder Colorado.
Practitioner Publications and Reports
E. Fischer and R.Reuber (2002) Leveraging Customers Relationships to Drive Growth: CEO Perspectives. Toronto: Ministry of Economic Development and Trade, Innovation and Business Development Branch.
R. Reuber and E. Fischer (2000) Commonwealth Trade and Enterprise Paper 3: Industrial Clusters and SME Promotion in Developing Countries London: Commonwealth Secretariat.
B. Orser, E. Fischer, S. Hooper, R. Reuber and A. Riding. 1999. Beyond Borders: Canadian Businesswomen in International Trade. Ottawa: Department of Foreign Affairs & International Trade Canada.
Banard, P., E. Fischer, R. Reuber and D. Rumball. 1998. Elusive Gazelles: Rapid Growth Firms in Canada. 1998.
R. Reuber and E. Fischer. 1998.Business Valuation: Small Successes. CA Magazine, January-February 1998, 36-37.
E. Fischer and R. Reuber. 1997.Selling to Asian Markets: Partnership Strategies for Canadian SMEs, for the APEC Study Centre in Canada.
R. Reuber and E. Fischer. 1997. Must Borders be Barriers for Canadian Software Product SMEs? Centre for International Business Newsletter.
E. Fischer and R. Reuber. 1997.Successful Internationalization of Small and Medium-Sized Canadian Software Product Firms: Crossing Borders Without Barriers. Bank of Montreal’s Institute for Small Business, January.
R. Reuber and E. Fischer. 1993.When Should You Invest in Experience? AboutFACE 1,1 (August/September): 7-9.
Invited Presentations
E. Fischer. 2005. Consumer Experience: A Cultural Perspective. Association for Consumer Research Doctoral Consortium.
E. Fischer. 2001. Resisting Consumption, Restoring Community? The Dialectic Between Consumption and Communities. First Annual Zankel Lecture, Skidmore College.
E. Fischer. 2001. What Have Your Customers Done for You Lately: The Roles of Customers in Growing Firms. Presentation to York Alumni Association, Toronto, Ontario.
E. Fischer. 2000. Brands as Bad Guys: A Discourse Analysis of the No Logo Campaign. Presentation to Marketing Faculty, University of Alberta, Edmonton, Alberta.
E. Fischer. 1999. Does Postmodernism Matter in the Real World? Distinguished Marketing Lecture, Administrative Sciences Association of Canada, St. John, New Brunswick.
E. Fischer and R. Reuber. 1999. Beyond borders: Action plans for policy-makers. Federal/provincial policy summit, Department of Foreign Affairs & International Trade Canada, Ottawa.
Reuber, R. and E. Fischer. 1998. Domestic Market Size and the Internationalization of Small and Medium Sized Enterprises. Paper presented at the International Conferene on Globalization and Emerging Businesses: Strategies for the 21st Century, Montreal, Quebec.
E. Fischer. 1998. Training -- and Training Substitutes -- Used by Canadian SMEs: Lessons from the Software Industry. Global Education and Training Conference. Toronto, Ontario.
E. Fischer. 1997. Hunting Gazelles: Insights on Rapid Growth Firms. Arthur Andersen, Enterprise Practice Group, Toronto, Ontario.
E. Fischer and R. Reuber. 1997.Growing Entrepreneurial Firms: A Research Agenda. Richard Ivey School of Business, University of Western Ontario, London, Ontario.
E. Fischer and R. Reuber. 1997. Dancing with Tigers: A Framework for Evaluating Small Canadian Firm’ Cooperative Arrangements for Entering Foreign Markets. APEC Study Centres Consortium Conference, Banff Alberta.
E. Fischer and R. Reuber. 1997. Internationalization of Emerging Businesses: Strategies for Success. Strategic Leadership Forum, Toronto, Ontario.
E. Fischer. 1996. Feminist Gender Research: Where to From Here? Third Gender and Consumer Behavior Conference, Salt Lake City, Utah.
R. Reuber and E. Fischer. 1996. The Role of Management’s International Experience in the Internationalization of Smaller Firms. Centre for International Business Seminar Series, University of Toronto.
E. Fischer. 1991, 1992.Feminist Thought in Consumer Research. Atkinson College Seminar on Social Thought in Marketing.
E. Fischer. 1989. Hermeneutical Understanding: Implications for Marketing Practice and Research. Queen's University Marketing Seminar Series; Carleton University School of Business Seminar Series
Refereed Full Journal Papers
Refereed Conference Proceedings
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RESEARCH